I'm a marketing operations leader with over a decade of experience building the systems, processes, and pipelines that turn marketing strategy into measurable revenue. I work at the intersection of data, automation, and growth — architecting the martech infrastructure that ambitious teams run on.

Currently, I'm Senior Manager of Marketing Operations at Webflow in Austin, TX, where I'm building the marketing engine for one of the most innovative platforms on the web. Before Webflow, I held the same role at Intellimize (acquired), and prior to that spent three years at Fountain — where I built a full Marketo instance from scratch, implemented multi-touch attribution, and engineered end-to-end demand generation infrastructure.

I've managed millions in ad spend, delivered conversion lifts that others said weren't possible, and built the reporting systems that give leadership the clarity they need. I hold an MBA in Marketing from Golden Gate University and certifications across Marketo, HubSpot, and Salesforce.

2024 —
Present
Senior Manager, Marketing Operations · Webflow

Leading marketing operations at Webflow — building the infrastructure, automation, and reporting systems powering Webflow's go-to-market engine. Fully remote, Austin TX.

MarketoSalesforceMarketing AutomationRevenue Ops
2022 —
2024
Senior Manager, Marketing Operations · Intellimize

Owned the full martech stack at Intellimize (AI-powered CRO platform) — demand generation, lead lifecycle management, attribution, and pipeline reporting across a high-velocity B2B sales motion.

MarketoHubSpotSalesforceDemand Gen
2020 —
2022
Senior Marketing Operations Manager · Fountain

Built the entire martech stack from scratch — HubSpot→Marketo migration, Bizible multi-touch attribution, behavioral lead scoring, scalable program templates, GDPR-compliant workflows, and Looker performance dashboards.

↗ Designed lead nurture streams from behavioral scoring · Marketo landing page templates with vendor partnership
MarketoBizibleSalesforceLookerLead Scoring
2019 —
2020
Senior Digital Marketing Manager · Fountain

Managed $80K/mo paid media across 6 platforms, revamped HubSpot email workflows, integrated HubSpot+Salesforce with custom pipeline dashboards, oversaw CRO agency, and led tradeshow execution end-to-end.

↗ Email 14%→30% open rate · CTR 3%→9% · Cost per demo $350→$90 · Pipeline 3:1→7:1 · Conversions +33%
HubSpotGoogle AdsLinkedIn AdsCRO$80K/mo Budget
2017 —
2019
Digital Marketing Manager · Astound Commerce

Built digital strategy for enterprise clients. Optimized user journeys in Salesforce Marketing Cloud. Integrated retargeting pixels, ran A/B tests across social and email channels.

↗ CPM −50% on social · Email open rates +75% · Retargeting conversions +170%
SFMCA/B TestingRetargeting
2016
Marketing & PR Manager · Rangoon Ruby

Built two restaurant websites, executed SEO strategy, ran social campaigns reaching 200K+ people, and generated $60K+ in new GrubHub revenue over 6 months.

↗ #1 organic ranking · +25% traffic · −10% bounce rate · +12% sales · $60K+ GrubHub revenue
SEOWeb DesignFacebook AdsGoogle Ads
Request Full Résumé
Marketing Automation
Marketo Expert Certified. Full lifecycle campaign architecture, lead scoring, nurture streams.
CRM & Attribution
Salesforce, Bizible multi-touch attribution, HubSpot. Revenue ops from lead to closed-won.
Analytics & Reporting
Looker dashboards, Salesforce reporting, full-funnel performance visibility for leadership.
Paid Media
Google, Bing, Meta, LinkedIn. $80K+/mo budget management. Demand gen, retargeting, CRO.
Email Marketing
Behavioral segmentation, lifecycle nurtures, A/B testing. Proven open rate & CTR lift.
SEO & Strategy
Organic search strategy, keyword research, on-page optimization. Proven #1 ranking results.
Adobe Marketo Engage Business Practitioner ExpertAdobe
Inbound Marketing CertificationHubSpot
Email Marketing CertificationSalesforce

"Taras is a marketing operations rockstar. In the time I worked with him, we were thrown many curveballs and he handled them all with precision, speed, accuracy and grace. His work ethic and drive are unmatched — I would 100% jump at the chance to work with him again."

J
Jennifer Lacey
Content · Communications · Branding · Fountain

"Taras is a very creative, loyal and efficient employee who is always striving to do things better. His marketing background and vision brought a depth and edge to our team. I highly recommend Taras to any organization seeking a highly motivated individual with strong interpersonal skills and an ambition to succeed."

P
Peter DeHaas
Director · Golden Gate University
2015
MBA · Marketing
Golden Gate University
San Francisco, CA · 3.8 GPA
2013
PG Diploma · Hospitality
Business & Hotel Management School
Lucerne, Switzerland
2012
BS · Finance
Vadym Hetman Kyiv National Economic University
Kyiv, Ukraine
Languages
Ukrainian · English · Russian
Native · Fluent · Fluent