Senior Manager, Marketing Operations · Webflow

Lead marketing operations and go-to-market engineering at Webflow, architecting the martech, data, and automation infrastructure behind the go-to-market engine. Operate as a platform engineer across the full stack — lead lifecycle, data pipelines, enrichment, conversion tracking, and consent — writing production automation in Python, SQL, and JavaScript.

Senior Manager, Marketing Operations · Intellimize

Owned the full martech stack (Marketo, Salesforce) for an AI-powered website personalization and conversion-optimization platform, acquired by Webflow in 2024. Ran lead lifecycle, scoring, MQL logic, multi-touch attribution, and pipeline reporting across a fast-moving B2B sales motion, and built reusable Marketo programs for nurtures, webinars, gated content, and events.

Senior Marketing Operations Manager · Fountain

Built the entire marketing technology stack from the ground up — migrating from HubSpot to Marketo, implementing Bizible multi-touch attribution, launching behavioral and demographic lead scoring, and creating scalable program templates. Pioneered GDPR-compliant workflows and built company-wide Looker dashboards.

Senior Digital Marketing Manager · Fountain

Overhauled HubSpot email workflows, managed $80K/mo in paid media across 6 platforms, deeply integrated HubSpot and Salesforce with custom pipeline dashboards, oversaw a CRO agency relationship, and led end-to-end events and tradeshow execution. Email open rate 14% → 30% · CTR 3% → 9% · Cost per demo $350 → $90 · Pipeline ratio 3:1 → 7:1 · Conversions +33%

Digital Marketing Manager · Astound Commerce

Built digital strategy for enterprise clients — market research, social, lead gen and nurturing, CRO, and loyalty programs. Optimized user journeys in Salesforce Marketing Cloud. Integrated retargeting pixels and ran A/B testing across channels. CPM −50% on social · Email open rates +75% · Retargeting conversions +170%

Marketing & PR Manager · Rangoon Ruby

Designed and built two restaurant websites, executed SEO strategy, ran paid and social campaigns reaching 200K+ people, and generated $60K+ in new GrubHub revenue over 6 months. #1 organic ranking · +25% organic traffic · $60K+ GrubHub revenue

Revenue Control Room

A brief-to-launch pipeline that turns a campaign brief into a live Marketo program (smart campaign and email) and a published Webflow CMS landing page, with a Slack app for status and one-click approvals. Saves roughly 2 hrs per campaign (about 50 hrs per month).

Conversational URL / UTM Builder

Replaced a rigid UTM form with a Claude-powered URL/UTM builder (later embedded in Slack via Mopsy) that enforces tracking governance while auto-populating the backend. Org-wide use saves about 15 min per link (around 10 hrs per week).

Mopsy — AI Slack Agent

An AI Slack agent on an extensible skill framework that triages ops requests, completing them or routing to the right owner. Designed to save the team an estimated 3 to 5 hrs per day.

6sense Decommission + Clay Waterfall

Drove the full 6sense decommission ahead of contract end, standing up 5 replacement tools and designing a multi-vendor Clay enrichment waterfall (leads and accounts) to replace it.

GTM / Segment Decoupling

Led a cross-functional, compliance-critical rebuild decoupling Google Tag Manager from Segment (Consent Mode V2, GDPR/DMA), shipped ahead of schedule with zero incidents.

Salesforce to Marketo Custom Object

Engineered a Salesforce-to-Marketo custom object piping Webflow Workspace data into Marketo for the first time, enabling segmentation by plan and ARR, churn-risk targeting, and real-time onboarding triggers.

"I've had the privilege of managing Taras on my Marketing Automation & Technology team at Webflow, and what stands out most is the rare combination of deep technical skill and genuine curiosity that pushes projects well beyond what was asked.

Taras is a platform engineer who can hold the complexity of an entire martech stack in his head. He led our GTM/Segment decoupling project — a months-long initiative requiring coordination across engineering, external contractors, and legal/consent infrastructure — and shipped it ahead of schedule and without incident. He is impeccable at root cause solutioning and troubleshooting, even for realms beyond traditional MOPs — including consent management platform integration, database governance and duplicate management, and data ingestion/rETL engineering.

He proactively built a Slack bot for our internal AI agent even before the project was formally scoped. He thinks in systems, documenting key decisions with structured summaries for downstream builders and flagging dependencies before they become blockers. He is the kind of engineer you want building your GTM infrastructure — technically rigorous, low-ego, deeply passionate about his work, and genuinely invested in the team's output."

Director, Marketing Automation & Technology · Webflow

"Taras is a marketing operations rockstar. In the time I worked with him, we were thrown many many curveballs and he handled them all with precision, speed, accuracy and grace. He was always available to help troubleshoot problems and brainstorm solutions to complex issues. His work ethic and drive are unmatched, I would 100% jump at the chance to work with him again, any marketing org would benefit immensely from having him as a part of their team."

Content | Communications | Branding | Sales Enablement · Fountain

"I've known Taras for years and he is truly a remarkable person. He works harder than anyone I've met — literally. This guy keeps performing at an exceptional level while juggling multiple projects and jobs. Taras is very honest, direct, and intelligent. He doesn't have to take lead, but he is a great leader when the situation calls for it. He also has a great sense of humor and is a strong analytical thinker. Anyone would be lucky to have Taras on their team!"

Eier av Tinderfotograf.no · Colleague